Email marketing is the process of sending promotional emails to a list of contacts in order to drive sales, build customer loyalty, and develop relationships with prospects. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing can be done to either cold contacts or existing customers.

Email marketing typically includes activities such as creating and sending out newsletters, promotional campaigns, special offers, surveys, and other forms of communication designed to reach a target audience. Email marketing can also include the use of automated messages to send out messages at preset intervals or in response to certain customer actions.

1. Welcome Emails 2. Abandoned Cart Emails 3. Re–engagement Emails 4. Lead Nurture Emails 5. Automated Product Recommendation Emails 6. Post–Purchase Follow–up Emails 7. Promotional Emails 8. Survey and Feedback Request Emails 9. Newsletter Emails

1. Not gaining permission to send emails: Make sure to get permission from your contacts before sending them any emails. Never add people to your list without their permission. 2. Being too promotional: Keep your emails informative and interesting, but don’t send too many promotional emails. Instead, focus on providing value to your audience. 3. Not personalizing emails: Personalizing emails can help increase open and click–through rates. Try to use the person’s name or other data points to customize the message. 4. Not segmenting your list: Segmenting your list allows you to send more relevant messages to your contacts. Try to segment your list based on demographics, interests, purchase history, etc. 5. Not testing your emails: Always test your emails before sending them to make sure they look good on all devices and email clients. 6. Not optimizing for mobile: Mobile devices now account for a majority of all email opens, so make sure to optimize your emails for mobile devices. 7. Not tracking results: Tracking the results of your email campaigns is essential for improving future campaigns. Look at metrics such as open rate, click–through rate, and conversion rate.

Yes, you can send marketing emails to your customers as long as you comply with the applicable laws and regulations (for example, those of the European Union’s General Data Protection Regulation). You must ensure that your emails are in line with the privacy policies you have in place and that you have obtained explicit consent from your customers for sending them marketing emails.