Last month, I moved into a new apartment. I will cut short on the process and just focus on one part, I still had to call half a dozen service providers to update my address. But that’s not what frustrated me the most! To me, the burden was to call to change the address AND to call again to request my services to be connected to the new flat. I just didn’t understand why I need to call twice and talk to different departments – the utilities, the cable providers, the subscriptions, they have all the information they need! They should be able to make it an automatic part of their offering: if they know I changed my address, they can anticipate the needs that come with it, and be proactive. In 2019, do we still need to spell it out every time?